Monday, August 6, 2018

From Print to Videos – Marketing Content has indeed come a long way

People started drawing pictures since prehistoric times.  At the turn of the recent century people learned how to make movies. With gradual passing of years, we have started using internet as the medium of communication, which we couldn’t have imagined earlier. Videos have the capacity to break any cultural as well as language barriers. With the advent of internet, nowadays videos can transcend both time and space by being available online at any point of time as well as at any location. With such easy of accessibility best video marketing companies in Atlanta have emerged as a great way of showing a great story instead of telling it.

Simply login to your Facebook account and you’ll find half of your feeds are in video formats. During the last few years video marketing has become the go-to method for brands big or small as their ad campaign technique.  It has been realized that the time is ripe for tapping into the potential of such a great medium to further the business needs. The competitive advantages of a video content are that they are highly flexible, and dynamic, which is suitable for the purpose of video marketing strategies. Further, as a vehicle for conveying message, videos content is comparatively quite agile.

In view of above, brands are able to tell their personal stories instead of simply advertising products. Therefore, advertisements have become more based on stories during the past few decades. The traditional idea of simply advertising the product isn’t there anymore. Realizing the aforesaid,   content production companies are aligning themselves with the, mission and vision of the companies and increasingly featuring emotions in their videos to entice the prospective customers. Business video production companies are also venturing into narrative film making by hiring award winning directors and screenwriters as well as artists. 


No comments:

Post a Comment